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Italtrike won the “EcoVadis Golden Medal”

Italtrike’s Corporate Social Responsibility (CSR) has been acknowledged by EcoVadis,
the only universal provider of corporate sustainability assessments

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Italtrike Sustainability Programme, Our ZeroCO2 Goal.

This is the challenging Sustainability Programme launched by Italtrike in 2020.
9 precise points, 9 goals Italtrike has committed itself to throughout the years and on which it keeps working and investing for constant improvement.

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Italtrike children’s tricycles ambassadors of Italian design at Expo Dubai 2020

Italtrike children’s tricycles ambassadors of the Italian design at Expo Dubai 2020

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Italtrike children’s movement toys support reforestation in Guatemala

Italtrike has launched Let’s Grow the Future, a new sustainability project.

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Children’s motion toys stars in Italtrike’s new corporate video

A forward-looking story. A dynamic, colourful, and visually striking video showcasing the company’s long experience in the children’s motion toys world.

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Design tricycle: the beauty and value of play

This year the collaboration between Italtrike and the French designer Alain Pineau celebrates the important milestone of three decades

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Italtrike trikes and bikes among the stars of Compasso d’Oro 2020

The Italtrike trikes and bikes among the stars of Compasso d’Oro 2020: Ginetta also competing for the XXVI international design prize.

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There are new worlds to explore with La Cosa Explore, the ride on for one year old!

La Cosa Explore! has finally arrived, the collection of first steps for one year old in four new models, to discover new fantastic worlds.

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Movement Education, the new Italtrike website’s keyword

The Italtrike website has been totally restyled. A new virtual space entirely renewed in terms of graphics and content organisation.

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Italtrike in the world

Italtrike takes kids’ play on wheels to Fuorisalone 2022
6 -12 June 2022

Milano Design Week, June 6 -12 2022 During the last edition of the Milan Design Week, Italtrike took part in the ‘A Casa ovunque’ project by bringing its products to Via Savona 35. In this special location, the sparkling vision of The Playful Living & Sfera Media Group became a hybrid event, which across 6 […]

Italtrike is back at fairs, Toys Milano and Exposanità – Bologna.
8 - 13 May 2022

Toys Milano, 8 – 9 MayExposanità, 11 – 13 May, Bologna. The first event: Toys Milano, 8 – 9 May,Italtrike met the toy operators, introducing interesting new products: “la cosa Pigiama“, the iconic ride-on with a 100% sustainable look; Dino, the 3-wheel scooter from the Minieolo line, and finally new materials for environmentally friendly products.Italtrike […]

Italtrike design toys meet twice in Milan: Homi and The Playful Living.
5th - 11th September 2021

Last September, the design capital hosted Italtrike design toys at two events dedicated to contemporary living spaces: HOMI and The Playful Home.

Italtrike children’s ride-ons design wins over LIFESTYLE Week in Tokyo, Japan.
30 June-2 July 2021

The 17th edition of LIFESTYLE Week in Tokyo has just ended. This is Japan’s leading trade fair for gifts, stationery, fashion, home and office items.

Italtrike and its trikes and bikes for children in The Playful Living Kids Concept Store.
16 – 18 gennaio 2020

Italtrike takes its trikes and bikes for kids to the Concept Store of the future, designed by The Playful Living and launched at Pitti Bimbo 90.

Italtrike’s first steps for toddlers at the Nuremberg Toy Exhibition in Germany.
29 gennaio – 2 febbraio 2020

Italtrike’s first steps for toddlers among the protagonists of the 2020 Nuremberg Toy Fair.

Latest news from the blog


In my fascinating work as a psychomotor therapist, whenever I observe a child playing spontaneously, I am amazed at how ‘ inside things ‘ manage to become observable thanks to ‘ outside things ‘.

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Children’s Motor Development: Why is playing so important?

Play is functional to children’s motor development, as it helps them to express their not yet acquired physical abilities.

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