A forward-looking story. A dynamic, colourful, and visually striking video showcasing the company’s long experience in the children’s motion toys world.
The video is a perfect integration and interaction of parts of footage with motion graphics elements, with a narrative voice that traces the evolution of Italtrike, from its birth onwards.
The children and the products are the stars of the video. The company’s history and values are represented through a visual metaphor of a child in motion in the different stages of its growth. This movement also represents a child’s journey towards his future, and at the same time Italtrike’s evolutionary process and the ideas that have driven its choices. Children use different products according to their age. All Italtrike products have been designed to develop a particular cognitive and motor function: from the trolley for their first steps to tricycles and scooters, up to toys for the educational world. Italtrike founder Stefano Gandolfi, designer Alain Pineau and all the people who have contributed to the extraordinary history of this company also represent its core values (innovation, design, and Made in Italy) and promote environmental sustainability.