Milano Design Week, June 6 -12 2022
During the last edition of the Milan Design Week, Italtrike took part in the ‘A Casa ovunque’ project by bringing its products to Via Savona 35. In this special location, the sparkling vision of The Playful Living & Sfera Media Group became a hybrid event, which across 6 different spaces presented a new concept of living and experiencing the environments around us.
During the event, we had the opportunity to address some topics dear to us through live broadcast ‘talks’ (or round tables). Actually topics we deeply care about!
On June 8, we talked about the evolution of Italtrike design, tracing our history through product designs, together with Alain Pineau, the designer who has been with us since 1993.
On June 10, we talked about ‘Creativity, design and business‘ with Chiara Bidoli (Director of the RCS Group’s infancy media), Bernardo Corbellini (Designer and Co-Founder internotrentatre), Francesco Zurlo (Dean of the School of Design – Politecnico di Milano).
On June 12, together with Zero Co2’s partners, represented by Amedeo Cavalleri (Digital Communication Strategy) and Chiara Bidoli (Director of the RCS Group’s infancy media), we addressed the topic of sustainability and how sustainable development is both an imperative and a duty of every company and every person.
We introduced ”Italtrike’s Sustainability Programme” and screened the video ”what is renewable energy”. This is the first of nine videos, produced by Italtrike, aimed at conveying to children, in a simple and playful way, topics that are sometimes complex, such as local production, carbon footprint, recycling and recyclable materials and so on. (available on the Sustainability page of our website).
A dynamic week, rich in commitments, meetings, and new incentives.
A beautiful Fuorisalone 2022!
Discover more about the event here.
