The “Zero Wheels” project began in June 2024.
From a team of professionals with a clear goal: to create new wheels designed for future generations.
A complex project involving designers, materials technicians, molding technicians, engineers, and sustainability experts, along with the entire Italtrike technical team.
The result is a product characterized by a unique and modern design, conceived from a design approach based on the principles of the circular economy, the use of sustainable materials, and manufactured through an ethical and careful production system to limit its environmental and social impact.
A product with improved performance, which can be disposed of at the end of its lifespan and allows for the recovery of its constituent resources.
A new wheel made to travel towards the future.
The project is funded by the European Union – Next Generation EU
