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new packaging for the iconic Italtrike’s ride-on toy

The packaging of our iconic ride-on toy for schools, homes and kindergartens, changes its appearance and is enriched with more information about the product and about how Italtrike carries out its work as a manufacturer of Made in Italy toys.

The box follows the characteristics of our “Bravo Box” packaging, is in fact 100% paper fiber, 100% recyclable and free of disposable plastic.

The upper part lists the features that make La cosa ride-on, for children from 1 to 6 years, so unique!

*Easy and intuitive use, kids immediately understand how to use the ride-on and move freely.
*La cosa is ready to use! just insert the handlebar and is ready to play.
*Front wheels rotate 360ΒΊ to give great freedom of movement and maneuver even in small spaces.
*small compartment under the seat that allows children to keep and carry their small treasures.
*Round and shockproof shapes, they do not damage furniture and walls.
*lightweight and stackable, takes up little space and allows it to be stored neatly after use.
*La cosa ride-on is sturdy and built to last, thanks to the selection of quality materials.
*30% recycled plastic structure to reduce environmental and social impact.
*rubber coated wheels, silent and delicate on floors.
*produced in Italy by Italtrike through a careful and responsible production system.

On the back of the box we find more information on how Italtrike realizes the product and about the “Zero CO2 Program“,
a set of actions aimed at minimizing the environmental impact of toy production.

Including the installation of a photovoltaic system to produce and use energy from renewable sources, a network of local suppliers, monitoring the LCA system Italtrike, maintain high quality standards of products in order to have durable products, supply of spare parts to its customers to extend the life cycle of the product and promote an anti-waste approach, the reforestation project “La foresta Italtrike” in collaboration with zeroCO2, research and use of recycled and easily recyclable materials, Bravo Box packaging for 100% recyclable packaging and without use of disposable plastic, a responsible design that aims to minimize at every stage the environmental and social footprint of the product.

A new packaging to celebrate our iconic toy on wheels for children from 1 to 6 years and to share the Italtrike’s values.