The 17th edition of LIFESTYLE Week in Tokyo has just ended. This is Japan’s leading trade fair for gifts, stationery, fashion, home and office items, attracting over 50,000 visitors every year. It consists of ten specialised halls and brings together the widest range of new and innovative products for each sector. The Baby & Kids Expo is one of them and is dedicated to baby and children’s products and accessories. For the first time, Italtrike Japan attended this edition, presenting its entire collection of Italtrike children’s ride-ons, tricycles and motion toys. The range of products generated a great deal of interest and appreciation from Japanese visitors for the Italian taste and design of each product. The wide range of models, the colours, the quality of the materials and the ergonomic study to encourage children’s motor development and coordination have also been very successful. Italtrike’s commitment to the sustainable design of its products and to reducing the environmental impact of its manufacturing processes has been particularly appreciated. This experience allowed us to convey to the Japanese public our great passion for the world of children, and the care we put into each project to make their future brighter.